Fidèle is an artisanal dogwear studio located in Antwerp, founded by Maroussia Elewaut. Specializing in handmade biothane dog leashes and collars, the brand combines craftsmanship with innovation. To establish a distinctive identity, Maroussia collaborated with Nicholas Erreweyaert, who was tasked with developing Fidèle's branding, including art direction for photography and marketing.

Nicholas designed a custom wordmark for Fidèle, incorporating a unique font that harmonizes the traditional elegance of serif typography with the sleekness of modernist design. This approach perfectly captures the essence of Fidèle, balancing the timeless quality of handcrafted goods with the forward-thinking nature of biothane, the innovative material central to the brand's designs.